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Net Talk • Gen X (WSGX) becomes 100.3 The Brew
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Gen X (WSGX) becomes 100.3 The Brew

Posted: Wed May 23, 2012 4:43 pm
by jgibsonatrl
Clear Channel/St. Louis flips Adult Hits WSGX-FM (100.3 Gen X) to Classic Rock as "100.3 FM The Brew," playing 6000 songs in a row, commercial free through June 18. Bob Kevoian and Tom Griswold will host The Bob & Tom Show weekday mornings, beginning June 18. CC says The Brew's full programming line-up will be announced soon.

What does this do for the Emmis-owned KSHE, KHITS (KIHT), and 105.7 The Point (KPNT)?
KIHT goes towards an undetermined format.
KSHE stays essentially the same, but may go slightly more current-based.
KPNT will stick to being an Active-leaning Alternative (though they have moved toward the format's center more).